2020VISION: end of Chapter 1…almost

Since late 2009 I’ve been working almost exclusively on a major project called 2020VISION. Regular readers will be familiar with my ‘2020’ exploits and musings. Together with many of the UK’s most creative nature photographers (and then there’s me) I’ve been up and down the country gathering images that tell the story of the repair and reconnection of some of the UK’s ecosystems and the services they provide to us all – clean water, fresh air, productive soils to name a few.

I’ve got to say that the last two years have been a real cocktail of emotions and a roller coaster of fortunes.  The 2020VISION message is very much of the moment but has coincided with huge cuts in public and NGO spending, forcing the small team of us that manage the project into some very tight corners. Yesterday however, saw the first major milestone completed – the 2020VISION flagship book.

I find working on a book a tortuous and time-consuming process where attention to detail is paramount. Factor in the number of fingers in the 2020VISION pie – photographers, conservation bodies, scientists, publishers, government agencies – and the pressure to ‘get it right’ is significant. So did we get it right?  Well for someone normally very critical, I think we did indeed get it right and the 2020VISION book is befitting of the project overall. Of course the proof is in the pudding and it will be the readership, which ultimately determines the book’s success.

I’m now working on the 2020VISION outdoor exhibition, which launches in July in Edinburgh, after which I’m looking forward to having a bit more time to get back to basics. In the meantime, here’s a date for your diary: August 1st – the publishing date for the 2020VISION book. It will very shortly be available for pre-order in our store and on this one occasion, I’m going to swallow my pride and get down on my knees to beg you to buy it. There’s blood, sweat and many many tears (did I mention many tears?) gone into this book and for that reason alone it should be on your bookshelf!