“Nature photography will become the next golf.” Friend and colleague Danny Green said this to me the best part of a decade ago. I agreed with him then and I agree with him even more now. Let’s face it, (generally speaking) we’ve all got more money, (generally speaking) we’re all in better health and (generally speaking) we all have more leisure time. It’s not surprising then that lots more people are taking advantage of increasing opportunities to connect with, and photograph, wildlife. Nature photography IS the new golf, now practiced by thousands upon thousands of lens-wielding enthusiasts across the world. And where there is demand, there is supply.
I’ve spent the last few weeks satisfying some of that demand up here in the Cairngorms. Ospreys are the in thing right now and we’ve accommodated several groups of photographers all champing at the bit to get up close to this icon of the Scottish Highlands. It’s completely understandable – the prospect of a diving or feeding osprey just metres from your hide is mouth-watering to any photographer, myself included. What’s more, it would have been unthinkable just a few years ago. Once the shots are secured, the immediacy of the internet ensures they are visible to the world creating even more demand for even more osprey encounters. A good thing? On balance and notwithstanding my own business interest in photo-tourism, I think that yes, it is a good thing.
So what’s the problem? I don’t know that there is one…yet. But there is talk of creating an additional osprey facility over and above those that already exist. There is talk of an artificial pool, an artificial background and a hide on rails to take account of the lighting and wind direction. There is talk of tower hides and cleverly engineered feeding stations. And why not? These techniques are already applied for a range of species both in the UK and elsewhere in Europe. In Hungary you can tilt tree-mounted mirrors from your hide to ensure optimal lighting; you can even take images of wetland birds in Costa Rica from the comfort of your armchair in Burnham-on-Sea. All it takes to secure a photographic trophy is a timely click of your mouse.
So where’s it all going? What does the future hold? I don’t know if truth be told but I think there are dangers from an over-dependence on industrialised photographic opportunities. There’s the obvious likelihood of our audience getting bored with images that are after all, very similar. Perhaps more serious however, is the potential loss of creativity. Go back just a generation and the images that etched themselves on your mind were the work of photographers who spent hours, days, even weeks, preparing, preconceiving and then finally, capturing the shot. Without that lead-in period, without the imagination that ran wild in their minds for weeks at what images might be possible, and without the freedom to interpret your subject in your own way, is there not a danger that the present generation of photographers – the new golfers – will become creatively stifled? Artistically straight-jacketed?
I’m a great advocate for anything that gets people inspired about nature and there’s no doubt that a close encounter with an osprey, kingfisher or fox does exactly that. I’m also a fan of sustainable wildlife tourism but my concern is that the increasing number of image-making opportunities provided by experienced photographers now deprived of traditional revenue streams, will become an addiction and will replace, rather than complement, the traditional approach of working your patch and creating your own unique images.
Of course I want people to continue to rent our hides and join our tours but not at the expense of their potential to be individually creative. Images secured on our tours and from our hides should sit alongside images shot in a local woodland or town park. It would be a great shame if photographic teachers taught the new wave of photographers not to think for themselves. Modern day nature photography needs homogeneity like a hole in the head.